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How I Became a Coach

Episode 264 - The Realities of Being a Coach: My Honest Answers About Money, Clients, and Challenges
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From time to time, clients and listeners get curious about my work as a career coach, especially when they hear I’m about to travel or work remotely. I decided to dedicate this blog to answering some common questions I receive. If you’re thinking of pursuing a career in coaching or are interested in the entrepreneurial side of career coaching, this is for you. Here, I share my insights, experiences, and actionable advice to help you understand what it’s like to build a business as a career coach and how I’ve made it work.

Do I Make Money from My Podcast?

The podcast itself doesn’t directly generate revenue from sponsorships. I’ve occasionally worked with companies, but that’s rare. For me, the real value lies in how it works as a client pipeline. When potential clients find me through the podcast, they come in “warmed up”—they already understand my approach and the kind of support I offer. I often recommend that people listen to the podcast before working with me, as it gives them a sense of who I am and how I work. The podcast is integral to my marketing strategy because it attracts clients who are ready to take the next step in their careers.

For those considering a podcast, think of it as an investment in your brand, where the return is attracting clients who align well with your services. In the future, I’d be open to sponsorships from brands that resonate with my work, like productivity tools, but only if they genuinely add value.

Can You Make a Living Just from Coaching?

For many, coaching alone doesn’t provide a stable income. I see this with several of my friends who are coaches. To make coaching sustainable, I’ve created a range of services beyond just one-on-one sessions, such as group programs and downloadable courses, like my Reset Your Career Program. By diversifying my offerings, I can reach more people and generate passive income, which helps balance out the fluctuations in client availability.

If you’re transitioning into coaching, remember that it takes time to build a stable income.

You need to be comfortable with business development, networking, and promoting your services. If your background isn’t in an externally facing role, you may find this more challenging, but not impossible—it just requires building those sales and marketing muscles.

Starting from Scratch: Finding Your Niche

When I first started, I didn’t know exactly where to begin. I took on a business coach for a few months, sought advice from experienced coaches, and took time to set up the systems that would support my business. One risky but rewarding decision was to specialize in job search and career transitions exclusively. I chose to brand myself as a job hunting expert rather than a general executive coach.

For aspiring coaches, my advice is to embrace the unknown and give yourself permission to start small. Be prepared to make mistakes as you build your unique toolkit and refine your services. When choosing your niche, consider where you can add the most value and what you’re genuinely passionate about. Starting a business takes time—don’t be afraid to spend a few months, or even a year, establishing a strong foundation.

Transition Tips: From Corporate to Coaching

I spent nearly a year setting up my business before I went to market, which included learning the practicalities of running a business. If you’re moving from a corporate role, try to make the most of the transition period to refine your vision and business model. You can even do this while you’re still employed, using evenings and weekends to develop your offerings.

How I Find My Clients

Before launching my business, I was involved in mentoring programs at universities and in professional networks. I spent years offering career advice informally, and I believe that experience laid a strong foundation for my coaching practice. Once I began coaching formally, I reached out to all the recruiters and industry contacts I knew, letting them know I was open for business. This personal outreach was crucial to attracting my first clients.

Now, most of my clients find me through LinkedIn, the podcast, or referrals from recruiters. If you’re planning to enter the coaching industry, building a solid network and cultivating relationships with recruiters can be invaluable. Maintaining visibility on platforms like LinkedIn is essential, as it’s often the first place potential clients look when searching for career coaches.

Reaching Financial Security as a Coach

It took me a while to feel financially secure. Early on, I’d land a few clients or a corporate gig and feel a rush of relief. But the fear of inconsistency was real. Over time, I realized that this was part of the process. Building a solid reputation and developing brand awareness takes time, but it also leads to a steadier stream of clients.

For those considering a move into coaching, don’t expect immediate financial stability. It may take months, or even years, to build a dependable income stream. However, if you keep building your reputation and investing in your brand, you’ll find that financial security will follow.

Pricing Your Services

I didn’t follow a strict formula for pricing my services; rather, I considered the value I provide and the investment my clients are willing to make. My online courses are priced like an essential career investment, comparable to a new professional accessory. Group coaching, meanwhile, is priced as you might a valuable piece of tech. Private coaching is a larger investment, but clients often recoup it through job offers or salary increases.

If you’re thinking about pricing, consider your target market and what they’re comfortable paying. The goal is to offer something accessible but significant enough that clients are motivated to take it seriously.

Balancing Coaching and Lifestyle

In a typical coaching week, I might see five clients in one day, which can be emotionally demanding. For this reason, I limit the number of clients I see daily, giving myself time between sessions to recharge. During coaching weeks, my schedule is intense—I often have to meal prep ahead of time and find ways to move around during breaks, like doing chores or going for walks.

The following week, I have a different pace, focusing on gym workouts, corporate client work, and creative projects for my business. This rhythm helps me stay balanced and energized. If you’re setting up a similar business model, creating a schedule that aligns with your energy levels and personal needs is essential for sustainability.

A Day in the Life of a Career Coach

My typical coaching day starts with sessions early in the morning or later in the evening to accommodate clients in various time zones. During coaching weeks, I may spend up to 10 hours a day on calls, but I make sure to take breaks to stretch and refresh. On non-coaching weeks, my mornings start with a workout, followed by focused work on workshops, podcasts, or teaching materials. This balance keeps me productive while maintaining my well-being.

Remote Work and Being a Digital Nomad

As I write this, I’m preparing to work from overseas. Clients often ask if this means I’m on holiday, but in reality, I’m fully engaged in my work. Remote work offers flexibility and the chance to manage my own schedule, especially when working across different time zones.

To make remote work possible, I keep my setup minimal: a laptop, a compact microphone, and a second monitor when I can access one. I always ensure I have a strong internet connection since much of my work involves video calls and screen sharing. My advice for anyone considering a digital nomad lifestyle is to test your setup in advance and invest in reliable tech.

Tips for Aspiring Digital Nomads

If you’re thinking of working from anywhere, first establish what you need to be productive. For me, having two monitors is a must for staying efficient. Also, prioritize strong Wi-Fi, as connectivity issues can severely disrupt your work. Finally, find a quiet, private space where you can conduct client sessions without distractions.

Would I Go Back to a Corporate Role?

This is a question I get often. Right now, I have no intention of returning to a full-time corporate role. I’m incredibly fulfilled with the work I do and the clients I serve. I enjoy the freedom of managing my own schedule, and there’s a deep sense of pride in the business I’ve built. That said, I do miss aspects of my previous career, especially the camaraderie of working in a team and the perks that came with it, like business travel and high-profile events.

For anyone considering a similar transition, my advice is to fully experience entrepreneurship. Testing it out allows you to fulfill that dream and see if it’s right for you. It’s possible to return to a corporate role later, and you’ll bring with you a wealth of new skills and perspectives.

Finding Fulfillment as a Career Coach

Working as a career coach has brought a level of purpose and satisfaction that I hadn’t fully anticipated. Every day, I get to support clients in achieving their career goals and navigating life transitions. While the journey hasn’t been without challenges, it has allowed me to build a career on my own terms.

If you’re an experienced corporate professional considering a move into coaching, my best advice is to start small, stay persistent, and be prepared for both ups and downs. By building your business with intention and a clear sense of purpose, you can create a fulfilling career that makes a real difference in the lives of others.

In closing, the coaching path is deeply rewarding, though it demands grit and adaptability. But if you find a niche that aligns with your skills and interests, and you’re committed to growth, you’ll discover that this career can be immensely fulfilling.

Renata Bernarde

About the Host, Renata Bernarde

Hello, I’m Renata Bernarde, the Host of The Job Hunting Podcast. I’m also an executive coach, job hunting expert, and career strategist. I teach professionals (corporate, non-profit, and public) the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress.

 

If you are an ambitious professional who is keen to develop a robust career plan, if you are looking to find your next job or promotion, or if you want to keep a finger on the pulse of the job market so that when you are ready, and an opportunity arises, you can hit the ground running, then this podcast is for you.

 

In addition to The Job Hunting Podcast, on my website, I have developed a range of courses and services for professionals in career or job transition. And, of course, I also coach private clients

Timestamps to Guide Your Listening

  • 00:00 Introduction to My Career Coaching Journey

  • 00:25 The Role of the Job Hunting Podcast

  • 00:47 Answering Common Questions from Clients

  • 01:58 Monetizing the Podcast

  • 05:30 Balancing Coaching and Business

  • 08:38 Starting from Scratch: My Coaching Business

  • 11:53 Finding and Managing Clients

  • 14:07 Financial Security and Career Transition

  • 18:06 Ethical Coaching Practices

  • 20:40 Managing Client Sessions

  • 22:10 Managing a Flexible Work Schedule

  • 23:26 Reflecting on Corporate Life

  • 29:21 Balancing Coaching and Personal Life

  • 34:58 Pricing Strategies for Coaching

  • 37:52 Tips for Being a Digital Nomad

  • 41:07 Conclusion and Farewell

Renata (00:02.616)
From time to time, my clients get really curious about how I work as a career coach and this happens especially when I’m about to travel and work remotely. So I decided to do a little episode about this. I know it’s not necessarily job hunting, but if you’re reconsidering your career, having a business like mine might be something you’re curious about. So let’s do this.

I have here a series of questions that I have been writing down knowing that one day I would have enough to do an episode with. I know I don’t do episodes about this enough, but I don’t think that they belong to the job hunting podcast show. I hope that makes sense to you. But I also understand the curiosity, right? So I get questions from clients, I get questions on

Instagram, know, people message me and ask me things and I would be curious too. I was curious before because if you’re listening to the Job Hunting podcast, I was you in the past. I had a career, I had a job, full-time job and I used to think about and dream about having my own business. And look, it’s not all that it’s cracked up to be. Like it’s not like all your problems will be solved.

when you have your own business, quite frankly, you will have a brand new set of problems, but I understand the curiosity. So I have quite a bunch of interesting questions and I hope that you like the answers. Let’s see. First one. Do I make money from this podcast? I get this question a lot. yes and no is the answer. So no, I am not.

a famous podcaster that gets sponsorships and affiliate links and I don’t get that. Like from time to time I have done some contract agreements where I would, you know, work with a company and I think maybe once or twice I did this in the past. But mainly the way that the podcast is works great for me is because first of all, I love talking about this topic. So, you know,

Renata (02:22.222)
Even if I didn’t need to make money for a living, I would still have the podcast. The podcast is non-negotiable and I have no problem doing it weekly. As you can see, if you’re on YouTube, you know, I’ve come to the realization that if I want to do a weekly episode, it needs to be easy for me to do. do it in my office, in front of my computer, know, dressed whatever way I’m dressed, whenever I feel comfortable.

and ready and motivated to be on screen. I just do it. I don’t really worry too much about it. Going back to the money. How do I make money from this podcast? This podcast is an amazing pipeline of clients for me. just hang up the phone, actually not the phone, the Zoom, with a woman who found me through the podcast. And that’s usually the best way to find me.

I say this because even when recruiters recommend me, which they do, and other guests and other coaches and clients and people that have worked with me in the past, they recommend me, I still would prefer people to listen to the podcast first because I think that they come better, they come warmed up. They come better prepared for what coaching is and how to work with me.

you know, this woman that I spoke to right now, like she understood me, she knew what to say, she knew, you know, the sort of help that she needed. I think that the podcast is great for that. So it really does pipeline. It helps a whole bunch of people that may not have, may not be, I think all of the people that are listening to the show have the privilege of

working with me if they want to, because I have a range of services. So, you you don’t have to pay, you know, a whole lot of money to get one of my courses, for example, or have a consultation with me. But yeah, it’s a great pipeline and I love that. So that’s why the podcast is part of my marketing strategy. And that’s how I do make money from this podcast in the end. I would love

Renata (04:30.05)
to have sponsors on this podcast. think this podcast would be a great podcast for maybe productivity tools. I would need to vet them because some of them I don’t like. But productivity tools, I like quite a lot of them. You know, if one day I become big, you know, Microsoft Office, I love Microsoft Office.

Keyboards, Logitech, Logitech if you’re listening, I recommend Logitech cameras and mouses and everything. You know, I just think that you need to set yourself up properly at home and an office from home. Laptops, I could get sponsors, couldn’t I? It’s just a matter of me sort of thinking more about that. Can you survive only doing coaching? A lot of executives that are clients of mine ask me this because they know that

I was on a good salary. I had a good career. I had reached a very senior level in my career. Why would you go and become a coach? Fair enough. Honestly, it’s very hard to make money as a coach. I have many friends that are coaches and many of them struggle with the coaching.

Renata (05:49.486)
I remember Steve Jobs when he said that once you have a good idea and you think that that’s 90 % of the problem solved, you’re wrong. So when you have this idea of going out and having your own business or becoming a consultant and working as a freelancer, that is just your problems beginning. So I think what I have that’s different from probably some of my colleagues who are coaches or consultants and are working independently like I am, is that I…

I come from marketing, so I’m okay in understanding that I need to sell. I need to be good at always being available to talk about myself and sell and have this great relationship with a pipeline of prospect clients. I understand that and I know it’s really hard. And because I’ve always had roles that were very external facing, it has allowed me

to grow that muscle maybe more than other people. So if you were, you know, internally working as in finance or HR, you know, very internal roles where you didn’t grow a wide network and you didn’t have to sell or do business development or account management or relationship management, then you would find it harder to have your own business. Going back, can I survive only doing coaching?

I can because I have a series of services that I created so that people can just go and buy them because coaching is limited by the amount of clients that I can have. I can only fit so many coaching sessions in a day. So if I was only to do coaching, probably not, but because I have the Researcher Career Program and a group coaching program that I coach at scale.

and the reset is a course so you can just download it and do it. The talent predicts, know, the Find My Talent Strengths Assessment Test that I have on my website. Again, you know, it’s not my time, but even when it is my time, for example, the LinkedIn audit, it’s whatever time I can do it, it’s asynchronous. So people book to do the LinkedIn audit with me, I will do it at my own time and give it back to them. So that also helps me manage my time. But yeah.

Renata (08:09.922)
Definitely I can survive on coaching and I make you know good money from it Not from the get-go, but now I feel like I’m I’m doing quite well How did you know where to start? I didn’t I Think you have to give yourself permission to start from scratch Start from zero start from not knowing you know and if you you know if you stumble a little bit

sign up for the wrong things. I remember starting my website on a platform that I didn’t like and then buying some things that I didn’t need. You sort of stumble along the way until you figure out the best group of tools and resources and way of working that suits you and suits the sort of business that you’re putting together.

I did have a business coach for about three months. I also had great people around me, people that were consulting and coaching that were able to give me advice and I could ask them questions, even if it wasn’t advice, just to see how they did it, to decide if that’s how I wanted to do it or if I wanted to do something different. And I took some risky steps and did some things that were different from other

friends of mine that are coaches. One risky step, for example, was to become a coach who is specialized in job search and that’s it. I want to be known for my job hunting expertise. I want to help people in transition and I think that that is niche, but that is needed and I want to do that. I don’t want to be the sort of coach that, you know,

Yeah, I’m an executive coach and from time to time, yes, I can help you with recruitment. That doesn’t work for me. You know, I want to be good at this game of this competition of finding jobs and helping people have more robust career plans for their careers. So that’s really important to me. How did you know how to set it up? Very similar question. I didn’t. I…

Renata (10:26.144)
asked a lot of questions and I got a lot of feedback from recruiters, from other coaches and consultants, people that have left their careers and started something new. So how do you make that transition from a reputational point of view as well? But basically I spent a lot of time in the mechanics of it before I actually went to market. And I’d say it took me close to a year, know, my job.

was made redundant in October of 2018 and I launched the podcast in October of 2019. So that tells you that for that one year I was consulting, but I was also sort of organizing my business the way that I wanted it. And that’s very normal. And I know a lot of people that have taken that time to set themselves up. You can do that while working as well. It’s not to say that you can’t do that.

when you’re working, but you just need to carve out the time because it takes a lot of time and it’s not a linear path. It’s ups and downs of you trying to figure out what to do. How do you find your clients? That’s a very good question. I was very lucky that my clients kind of found me. So even before I had a podcast, I was already coaching.

And I think I was really open to letting people know that I was available. Before I started coaching, per se, and earning and asking for money for it, I was mentoring. So I did a lot. I used to run a mentoring program at Monash University at the MBA. But I used to be a mentor for both my alma mater from Monash and Melbourne Uni. I did a lot of mentoring for young professionals.

and mentoring for friends. feel like I’ve always given people career advice. I remember being very young, like teenage years and already providing that sort of service for free. I think people have always felt like they could come to me to talk about work because I enjoy talking about work and careers and education and options and professional development and things like that. And it was always intertwined with my career as well. I, you know,

Renata (12:46.872)
during my, those jobs that I had, I was able to get to a lot of executive education schools, very important ones. I remember going to side school at Oxford and just being so in all of everything, on the School of Economics, Chicago Booth, Northwestern. I’ve been everywhere and UCLA, that really helped me understand what sort of…

professional development and career development knowledge corporate professionals want to have need to have that has always been very very helpful to me and then with the podcast it just became easier and I also was very good at contacting all of the recruiters I knew around Australia to let them know that I was coaching so that’s how clients used to find me now it’s usually LinkedIn

Podcasts recruiters and clients a mix of all of that

How long did it take for you to feel financially secured as a full-time coach? That’s a very good question because sometimes you think you’re doing well, but you’re still in fear of that being just, you know, a one-off and it not continuing. I remember feeling like that when I would lock in a few clients in a month and, know, get a corporate gig, you know, like an outplacement gig with.

organization that was restructuring and feeling, my God, I need to hang on to this because this is so good. It won’t happen again. And then I realized that, no, it was happening because my reputation was growing. Reputation is a combination of two things, in my view, brand equity and brand awareness. I felt like I’ve always had good brand equity for these things that I’m doing now, but the awareness wasn’t big enough. And I really wanted to be a

Renata (14:48.46)
I’ve always felt that what I can offer is quite universal and global. And I’ve had discussions with friends and clients and recruiters about this in the past. Like, how can you help somebody in New York if you’re in Melbourne, Australia? I’m like, you won’t believe how simple and easy and the same it is. It really doesn’t matter where you are. So I think that it took me a while.

to feel comfortable that the ups and downs, you know, sometimes there are months where I don’t have many things going on and I don’t need to panic anymore. It’s just how the calendar year works. So that is something that I have now felt more secure, but in the beginning it was really tough. How long did you take to figure out?

How long did it take for you to sort of feel more secure with your new career path? Now, this is really interesting as well. It’s not so much that I felt that I was doing okay as a coach, but how is it to sort of transition out of something that you used to be quite good at, known for, and knowing that…

As time goes by and you move further and further away from that work experience, you’re going to start losing context and losing your knowledge of how things work and all of that. that loss is real for me. I really feel it.

Renata (16:34.51)
And it’s the same. And I remember once working with somebody and he said, look, you have to use my knowledge about this very quickly because in six months time, people are going to start to move, move jobs, move away, blah, blah, blah. So let’s use this knowledge quickly. And I totally get it. Like I used to work with a lot of politicians, for example, if, know, governments change, people, you know, lose their seats or whatever, then that knowledge that I have, that access that I have.

from potentially lobbying or advocating for a cause or doing a partnership with a federal or state department, that’s gone. That’s the sort of stuff that I used to do. And I lost my status quo on that. I lost my footing on that. can still, sort of if I wanted to go back, I still know how to do it, but my connections are moving on and changing careers as well. So I sometimes…

Miss that. So it is is awkward to change career paths later in life. And sometimes I look back and I think I don’t even think that that is I can’t believe that was my life. You know, sometimes I it seems like somebody else’s life. Is it awkward to be selling your services all the time? Not really. I understand the question because most coaches have a

a protocol for selling that’s quite in your face. And I remember being trained to do it. One of the things that I did right at the beginning, it was like, okay, it seems like all of the coaches sell their coaching problems this way through very intense sort of phone calls and connections and emails and this and that. And, you know, you have to lock it in when you have the client on the phone with you. I never force anybody to.

lock in a big private coaching program with me over the phone. I just, I doesn’t feel right. I just don’t like doing it. So I often tell them, I want you to discuss this with your partner. I want you to sleep on it and make sure that this is the right decision for you. I do the other way around and it

Renata (18:52.746)
It works for me. I sleep better at night knowing that I am doing what is best for my client. This woman that I was speaking to just before I said, look, coaching is a privilege. It’s a big investment for you. I want you to go back to my services page and see if there’s anything there that you think could be an option for you right now, because you need to make sure that private coaching is

the solution. She was keen to do it and I still wanted her to double check that that was the right thing for her. I will tell people on the phone or in those sort of Zoom discovery calls what I think is best for her and I did say what I thought was best for her but it’s up to them to decide. And sometimes if I say, mate, you need to work with me for 12 months for us to fix all these burnt bridges and

move you away from this terrible situation that you’re in. Most of the time it’s between three and six months. And I will say, think three months is fine. I think six months is fine. I never try to oversell anything because I don’t need it. I’m doing fine. Right? So I don’t need to force anything down anybody’s throat. So I don’t feel bad about telling people what they need. If they want to work with me and they come warmed up from the podcast, I think they already

kind of know what they’re in for. It’s not awkward for me to sell. How many clients can you see in a day? That’s a good question because theoretically I could squeeze in, I don’t know, six, seven people in a day. That would be a really full-on day. One thing that I don’t think I thought of in the beginning was the emotional toll that it would take on me.

to be talking to people that especially at the beginning of the coaching process with me could be highly anxious and stressed. So for that reason, I pace myself in not accepting too many new clients all at once and also not having too many sessions in a day. Maybe like the ideal day for me when I’m

Renata (21:15.298)
on a coaching week, because I coach every other week, would be to have two or three LinkedIn audits to do and maybe two or three clients. Sometimes I have five clients in a day and that’s okay, I can do that. But more than that, I think it’s too much. I like to not have a hard stop because some people take a little longer to warm up.

you know, and if I’m having the one-hour consultations, which people can just book online, I need a little bit of, we need a little bit of getting to know each other in the beginning, and then it sort of flows better. And then I don’t want a hard stop in 60 minutes because that’s not the sort of person I am. know we need to continue on and finish a topic. We will do that. And then I need maybe 30 minutes to go for a walk, stretch my legs, drink some water.

And then I have another client and then the next break would be a one hour break. Right. So and then 30 minute break and then another client and a one hour break. So that’s how I managed to squeeze in as many as possible. And the days are long because I have clients all over the world, which means sometimes I have a coaching session at, I don’t know, like six, seven a.m. in the morning for me. Sometimes I have coaching sessions, eight p.m. at night.

I try not to do too many evening sessions, especially if I’m in Australia. I’m going to be working from Brazil next week. So by the time you listen to this, I’ll be in Brazil. I’m okay working in Brazil in the evening. I don’t know if I’m because I’m jet-lagged or it’s just the culture there, like people sleep later. But here in Australia, I don’t know. It just doesn’t work. think it, yeah, especially in winter, it can be really dark here.

so it doesn’t work well for me. So would you go back to a full-time job working for someone? My friends ask me that as well, like they find, you know, they ask do you miss, do you miss working, you know, in a full-time job or in a corporate job? Do you miss that? I wouldn’t go back.

Renata (23:33.024)
right now I don’t feel like I need to. feel like this lifestyle that I’ve created for myself and this business that I created for myself is so fulfilling. It’s so purposeful. There is not a single day where I am not proud of what I do and proud of my clients and proud of my podcast listeners. I get so many messages thanking me and it just warms my heart. Like how could I walk away from this? This is just so good and I’m making a living off it.

I really don’t feel like I want that, but I have seen, I have seen people try the cold chain and then go back and that’s completely fine. And they were able to do it and fulfill that dream of, you know, testing it out and experience it. Imagine if you get much, much older and then you’ve had this idea that you could do it and you never tried it, you would regret it, you might as well do it. And I know that if I decided to go back into the workforce,

I could do it, why couldn’t I? Well, I am a job hunting expert, I should be able to do it for myself. But even if I wasn’t, I think that there is definitely an opportunity for me to go back if I wanted to, but I don’t feel like that’s the path for me. I miss things, I do, I miss…

I miss having a team. I think the hardest thing for me in that one year where I was, you know, thinking about the business and learning how to do it was I was quite spoiled in my corporate life. I had a big team and I could delegate things to other people. I remember Chris, my lovely EA, she used to come here and have lunch with me. I used to pay her. We would go to cafe and have lunch together so that she could tell me how to do things.

I was so dumb, know, and unaware of how to manage my own day to day. I became quite reliant on everything. I had meetings with people that worked with me that used to run the incubator just to give me tips on how to manage interest in my business that I got at the beginning, partnerships that were being offered to me.

Renata (25:50.612)
I didn’t know how to handle these things because even though I had that as part of my portfolio of responsibilities in big jobs, I used to have teams that were experts in analyzing those sort of opportunities. I didn’t have to do them myself. So I had meetings with the team for them to help me. And now I just miss having those catch-ups and working together and putting

big events or big projects together. I used to love that and I do miss working with them. And I miss those people in particular, know, people I worked with at Monash from, you know, top and down, you know, from managing up to boss my boss and people that were above me to people that used to work alongside me and people that used to work for me. This week I had

lunch with Tammy Fitzgerald for example who used to work alongside me and she’s fantastic so sometimes I still catch up with them but not as much as I should. I should organize more catch-ups because I miss people and at the Monash Foundation I miss them terribly you know my team at the Monash Foundation the John Monash Foundation was incredible I loved everybody that worked for me and this week I had a catch-up with one of the John Monash scholars

I’m always trying to catch up with people but I miss them a lot. Would you go back to a photo? What do you miss? I’ve already said what I miss, it’s basically the people. The people and the perks. What do you miss from your previous career? The perks. I used to travel, business, now I’m going to Brazil in economy. I just don’t want to…

I my money upgrading. just, I sleep. I actually do sleep well on planes. If nothing happens and I don’t damage my back carrying my very heavy suitcase, I do well. I sleep well and I don’t mind, even though I’m quite big, I’m 5’10”. I don’t mind economy and I wouldn’t spend.

Renata (28:09.45)
on a business ticket, at least not yet. feel like when I’m older maybe, but right now I don’t mind. So I miss the perks. I used to travel a lot for work and stay in the most amazing hotels and meet the most amazing people. And I loved being part of amazing, great ideas and projects and purposeful.

Renata (28:41.665)
projects that we were putting together. I really do miss that, sort of the scale of things, I think, is probably what I’m trying to say. But I think that even though I’m proud and excited of the things that I did in the past, I’m equally, if not more, happy now than I was then.

What does a day look like for you? I get this question a lot. What does it look like? What does it mean to work for yourself? How do you motivate and do you get motivated and get yourself out of bed and do the things that you need? How do you know what to do? I get this question a lot from clients when they are workshopping ideas for their future career planning and design and what they want to do.

And I understand the question because when you’re working for a business, your motivation is like, I need to get out of bed and go to work, otherwise I’m going to get fired and I’m not going to get a salary. Whereas when you’re working for yourself, you need grit, you need the perseverance and the sharp sort of intentionality. Like you need to be very intentional about what you want to do.

And that came from having a business coach, putting together a business plan, you know, knowing how much I wanted to earn every year. you know, then figuring out how much, if that’s what I want to make as a career coach to make myself happy and pay my bills and, and more. And, you know, how am I going to price my services? What sort of services will I have? What sort of clients?

Do I need to have the potential to pay this? What’s the size of this market? You have to do a business strategy, a complete business strategy. So if you haven’t done that yet and you’re listening to this thinking, my gosh, you have to, you have to. And I talk about this and I discuss this with my other coach friends all the time when they say, I’m putting together this program.

Renata (31:03.808)
I say, okay, how much do you want to make out of it? You know, the pricing strategy for coaching and consulting is probably one of the hardest things to do, I think. So what does a day look like? I have two types of weeks. So my coaching week is very intense. I usually do meal preps on Sundays because I don’t even have time to cook.

or I eat very simple things. I don’t go to the gym much during a coaching week. I try to walk whenever I can and I do a lot of functional movements around the house. So coaching week is when I’m doing all my laundry and all my sort of gardening and all of that because every, those 30 minutes I have between sessions or that one hour that I have between sessions, I want to, you know.

vacuum the house or do the gardening and all that because that will get me moving because the gym for me, I can’t do that because if I start coaching at 7 a.m. and I finish coaching at 8 p.m. it just doesn’t fit to go to the gym. So it’s a very intense week of being in front of the computer and talking to people, taking notes.

getting back to them. So I have a coaching session, the notes go into my CRM, an email goes out to them immediately after the coaching session. And I need to of organize what it is that I need to do for that client. It could be that that client needs to do a review of the resume or their LinkedIn. I try to do as much as possible during the coaching week. Sometimes it doesn’t fit and it spills over the other type of week. So the other type of week that I have

is the week where I go to the gym every morning. Every morning I go to the gym and then I have some more relaxing week, but it’s still hardcore. I have more control of my time. So I go to the gym, come back, you know, shower, breakfast. I probably start working around 11. So if you’re working for a corporate employee, you will be very jealous of that. And then I will do

Renata (33:27.624)
a 90 minute sprint, know, very Huberman style, know, Huberman style. do a 90 minutes flow. would be something like I will do a podcast or I will do something for Monash University if I’m prepping for my teaching. Or I will do a workshop preparation for a corporate client. And then I’ll have

lunch and then I would probably do one or more of those 90 minutes sprints in the afternoon. It would be the podcast or something to do with my business, maybe a new program, an update of an old program, marketing. Yeah. So that week is really like that. So I try to

do all my corporate client work that week. When I say corporate client work is usually strengths assessments for teams. It could be the Monash teaching. It could be more of the outplacement work as well. If I have a big group of people that were made redundant, I can’t fit them in my coaching week. I have to do it in the other week. So that’s what it looks like. How do you know how to charge?

How do you know how to charge? That is a very good question. I kind of went on my own on this. I had a couple of discussions about consulting work with friends of mine that are consultants right at the beginning, you know, back in 2018-19. But then, frankly,

Career coaching, executive coaching is such a sort of unregulated type of business. I just needed to figure out what I thought was the right price for my ideal client that would make them feel comfortable paying, you know, because it is a big investment. It’s a privilege, but also high enough for them to take it seriously, if that makes sense.

Renata (35:40.876)
Right? Because this work is busy work. looked at how doctors charge and how physios charge and how other coaches charge and psychologists and all of that. And in the end, I decided I just needed to come up with something that I felt was specific for my clients. Corporate professionals, experienced professionals, not young professionals, working in nonprofit, corporate.

or government and is this something that is worth their investment? So I think if you’ve attended some of my workshops, you will know that like I price my, my online services, you know, the courses and the talent projects, in a way that it’s like buying a pair of shoes to go to work or a bag to go to work or

a new keyboard, you know, that that’s how I think, you know, this is how I think people will invest in their professional development. And then the group coaching program would be equivalent of buying like a laptop, you know, do you need the new laptop or do you need to do group coaching? What is more important for your career right now? And then private coaching is a step above that. But, you know, the idea would be to, you know, if I invest in private coaching and I’m working with Renata helping me out.

Can I speed up this process and learn this recruitment and selection thing quickly and get a job sooner? Yes, then well, then it’s worth it because then I’ll get a better pay or get a pay and whatever I paid her, you know, I’ll make up for it by not being unemployed for longer. So that’s kind of how I priced it. And a lot of people ask me that when they’re thinking about becoming.

coaches or consultants as well. And finally, tips on being a digital nomad. One of the reasons why a lot of clients have been asking me questions lately for the past couple of weeks is because I’m about to go overseas and work from overseas. So when I tell them, you know, the reason why when you go to my calendar, you will see sort of times are a bit different is because I’ll be working from Brazil for the next month. And then after that, I’ll be working from Europe. And they’re like, but

Renata (38:03.02)
you’re going on holiday. You didn’t tell me you were going on holiday. And I’m like, no, no, no, this is not a holiday. I will be working and I will be not in this time zone. I will be in a different time zone. So it takes them a while to figure it out. It really suits me a lot to work from different time zones because then I have different availability, availabilities for my clients in let’s say the U S and the UK, especially when I’m in Brazil, it’s perfect for.

the American clients. It’s basically the same time zones as people on the Eastern coast and Central coast. So that works well. But yeah, so I take my laptop. I take my one of my microphones, not my Shure, because this is the Shure. I’ll take the Samsung. I will take a notebook and

That’s it. That’s all I need. I can work from anywhere. When I met my mom and dad in Brazil, I have an extra monitor that I bought and I left there. When I go to my son’s house in the UK, I can use one of his monitors. He has lots. I love working with two monitors. If you have been following me for a while, I don’t think you can work from home and not have two monitors. It’s funny because I am a digital nomad.

This will be my third year. So last year I spent two and a half months overseas. The year before a little bit less. Now it will be three and a half months. So I’m sort of becoming more more comfortable working from anywhere. But when I say working from anywhere, I still need a quiet office. I can’t see my clients in a busy cafe. I have to have a room that’s quiet, that’s private so that all the conversations are confidential. And I’m lucky that I have.

the opportunity to do that from different locations. So it’s really a privilege and I love it. My tip from being a digital nomad is to find your style and have always, you know, always test for the best possible Wi-Fi. I think the biggest problems that you can have working from anywhere is not to have good internet. Can’t work without internet, especially for me, because not only I use video,

Renata (40:23.692)
But I also share screen. If you know, know, whenever you’re sharing screen, the quality of the connection is needs to be perfect for that screen to share to be good. that’s the biggest thing that I think people need to understand for me. If I’m traveling, I need to have great, great internet connection. And I’m lucky that both in England and in Brazil, I have that. So.

That’s it. Did you like this episode? I hope you did. I know it’s a different one. It’s a bit not our usual conversations, but I think a lot of people are curious about having the opportunity to work for themselves and build a business for themselves. I know it has really worked for me and it can work for anybody. I really truly can. It’s just a matter of you finding a niche.

that you really want to work with that suits you and your expertise or an expertise that you want to build. You don’t have to know it already, but you need to be perseverance and be good at having that discipline to wake up in the morning and just do the work that you need to do, not the work that you were told to do. Bye for now.

you

Renata (42:15.948)
Well, that’s it for now. We will be back to our usual job hunting episodes in the future.

Renata (42:27.724)
Well, that’s it for today. hope you enjoyed this episode, a bit different. Next time we will be back with the usual job hunting topics that you’re used to. But for now, be well and I’ll see you next time. Bye.

 

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